Monthly Archives: September 2021

Amazing Business Radio – The Ultimate Marketing Engine

Amazing Business Radio – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Creating Customers for Life

In this episode of the Amazing Business Radio, I talk with host, Shep Hyken, about my new book The Ultimate Marketing Engine. We discuss how to serve, understand, and create evangelists out of your ideal customers.

Listen to the Amazing Business Radio episode here.

 

 

Crafting A Business Strategy That Actually Lasts

Crafting A Business Strategy That Actually Lasts written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Alex Brueckmann

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Alex Brueckmann. Alex is an entrepreneur, author, executive coach, and board advisor. He built, scaled, and exited companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose.

Questions Sara asks Alex Brueckmann:

  • Tell me about how you help clients build profitable businesses rooted in purpose?
  • How do you help guide businesses to what their purpose or passion is?
  • Once a businesses purpose statement is defined, what are the next steps to actually making an impact?
  • Talk to me about how refining your businesses purpose statement can actually help the hiring and employee retention process?
  • What are your recommendations for crafting a strategy that lasts?
  • What are some common struggles you see for businesses trying to follow through on their strategy?
  • What do you say to those who believe there are strategists and those who aren’t?

Learn more about Alex Brueckmann:

  • Website
  • LinkedIn
  • Download his free Intentional Strategy Toolkit for entrepreneurs and (small) business owners here!

Like this show? Please leave us a review on Apple Podcasts here!

 

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Delivering Happiness At Work And Beyond

Delivering Happiness At Work And Beyond written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenn Lim

jenn-limIn this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness, a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She’s also the author of Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact.

Key Takeaway:

The bottom line is — if you have more happy employees, you’ll have happier customers, and then you’ll actually have a more profitable, sustainable, and meaningful impact on the world.

In this episode, Jenn Lim, the co-founder and CEO of Delivering Happiness, talks about concepts from her new book — Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact. Jenn shares how to cultivate a culture that can adapt to change, be highly profitable, and support all its people…starting with yourself.

Questions I ask Jenn Lim:

  • [1:49] How do you actually go about doing the work of creating happier company cultures?
  • [4:10] Has the organization’s mission that stemmed from the book Delivering Happiness changed over the last ten years?
  • [5:41] Can you unpack the word ‘purpose’ and how the very idea of identifying your purpose can be very daunting for people nowadays?
  • [9:14] Do you have any tips that can help people better understand their purpose without it being such an overwhelming task?
  • [11:27] Helping people find a personal purpose is really so that they can connect with the company’s mission. Do those two things run counter sometimes?
  • [13:04] In the book, there is a workbook people can download and write their answers on. Can you talk more about it in more detail?
  • [16:40] I’m sure you’ve done some research about the ROI of happiness specifically with organizations. Can you share any data you have about companies who have embraced this idea of bringing happiness into the workplace and what value it brings?
  • [19:47] Where can people find out more about your book and the work you’re doing at Delivering Happiness?

More About Jenn Lim:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

The Unstoppable CEO – The Ultimate Marketing Engine

The Unstoppable CEO – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Any business can grow and scale in good times.

Can your business thrive and survive through tough times?

Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights.

In this episode of the Unstoppable CEO podcast, I talked with host, Steve Gordon, about my new book The Ultimate Marketing Engine, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.

Listen to the Unstoppable CEO Podcast episode here.

 

 

Conversations About Collaboration Podcast – The Ultimate Marketing Engine

Conversations About Collaboration Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

I sat down with Phil Simon, host of the Conversations About Collaboration podcast, to talk about concepts from my new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

In this episode, we discussed the collaborative nature of marketing, Monday.com, customer journeys, automation, and referrals.

Listen to the Conversations About Collaboration Podcast with John Jantsch episode here.

 

 

Why Playing The Long Game Is Essential To Success

Why Playing The Long Game Is Essential To Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark

dorie-clarkIn this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and Stand Out.

Key Takeaway:

We as humans too often push ourselves past our limit. We constantly feel rushed, overwhelmed, and perennially behind. Because of this, we keep our heads down, focused on the next thing, and the next, without a moment to breathe.

In this episode, Dorie Clark talks about concepts from her new book, The Long Game, where she dives into how to break out of this endless cycle and create the kind of interesting, meaningful lives we all seek. It’s about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard. By doing this, we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success.

Questions I ask Dorie Clark:

  • [1:29] Do you think the world needs another get rich quick book?
  • [1:50] Doesn’t the world just want quick fixes?
  • [4:30] Is this meant to be a more personal book or is this how to build a business book?
  • [5:39] Why is saying no so hard for people?
  • [12:43] Saying no, giving yourself time to think is about setting boundaries – so how do you start establishing those boundaries?
  • [15:25] What’s your approach to being able to identify what those ‘right’ goals are?
  • [18:10] Can you unpack this idea of strategic leverage from your book?
  • [21:02]  How we can use independence, curiosity, and resilience to achieve entrepreneurial success?
  • [23:13] What’s the best way for people to learn more about you and your work?

More About Dorie Clark:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

How To Speak With No Fear

How To Speak With No Fear written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Mike Acker

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Mike Acker. Mike is an executive and communication coach, a keynote speaker, and the author of four books including the bestselling Speak With No Fear, which has appeared on numerous booklists even getting designated as the #1 book on overcoming fear of speaking on Forbes.com.

Questions Sara asks Mike Acker:

  • Tell me a little about your background and ultimately what led you to write so many books over the years?
  • What are some of the different strategies you use when coaching people how to speak and communicate effectively?
  • How do you help clients approach writing and preparing their speeches?
  • Why is smiling, pausing, and taking time to breathe so important?

Learn more about Mike Acker:

Like this show? Please leave us a review on Apple Podcasts here!

 

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