Monthly Archives: April 2021

Why Creativity And Innovation Are All About Taking Risks

Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Linkner

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

Key Takeaway:

We tend to overestimate the risk of trying something new, but we underestimate the risk of standing still. The world is changing at a rate like none other in history. The premise of Josh’s newest book is arming everyday people to become everyday innovators and the importance of shining a bright flashlight on the real risk of failing to cultivate safe environments for creativity to flourish.

In this episode, Josh and I discuss the beauty that comes out of taking risks and making mistakes. We dive into how small everyday innovations drive oversized results, and his systematic approach to help bring creativity to the surface in a way that creates meaningful results.

Questions I Ask Josh Linkner:

  • [0:58] You described yourself as a creative trouble maker — would you say that’s a line that runs through your newest book?
  • [2:14] I want to challenge you on one thing — as I listened to your stories of companies experiencing little breakthroughs, were they in many cases just them trying to get through the day?
  • [5:00] A lot of industries have gotten smoked because they have just stood still — how do you tell that 60-year-old CEO that they’re going to have to take a risk (a potential loss) or they’re going to go out of business?
  • [6:11] How does someone start experimenting with micro-innovations?
  • [9:53] Say we’ve done the brainstorming events and we’ve generated a dozen good ideas, how do we recognize one that’s worth doing?
  • [12:07] How do you think companies (in all industries) should address the creativity skill gap?
  • [15:32] What’s your favorite story from the book?
  • [17:03] Do you believe that the CEO’s role in an organization should be to breed the idea of obsession over innovation?
  • [17:57] Is there any risk of somebody picking up the book and saying, “we’re going to do all eight of those this quarter”?

More About Josh Linkner:

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

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The Future Of Virtual And In-Person Events In 2021

The Future Of Virtual And In-Person Events In 2021 written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Erica Maurer

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women’s Insider Network.

Key Takeaway:

2020 forced rapid change for nearly every single industry. The event industry was hit especially hard. Every in-person ceased to exist overnight. Everything quickly shifted online. We had no choice but to rethink how to gather for events, how to encourage virtual networking, how to make talks more engaging, and how to build the same feelings of community — all from behind a computer.

With all of this change that was quickly forced upon us, where do we stand today? After a year of making massive pivots, in-person and virtual events may be forever changed. In this episode, Erica and I discuss how the pandemic has affected the industry and what the future looks like for events in 2021 and beyond.

Questions I Ask Erica Maurer:

  • [1:02] What is the state of events right now after a year of big change?
  • [4:01] What’s the future going to look like in all forms of events?
  • [6:10] What are some of the things you have to change and adapt to based on what you’ve learned are the realities of virtual events today?
  • [11:40] What are the actual natural advantages of virtual over in-person events that might actually have somebody wanting to keep events virtual?
  • [16:03] Have you found ways to enhance Zoom?
  • [16:17] What are some other technologies (besides Zoom) that you’re really in love with too?
  • [21:39] What are some creative things you’re seeing people do to keep up engagement during and after virtual events?
  • [22:43] Tell us more about your two conferences and where more people can learn more about your event planning.
  • [24:29] Are you planning on being in person this year?

More About Erica Maurer:

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This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Apoorv Dwivedi

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Apoorv Dwivedi. $40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff.nnHe now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He gives business owners the marketing advice you truly need with the roadmap to succeed, and provides coaching, guided, or fully managed marketing services.n”}” data-sheets-userformat='{“2″:513,”3”:{“1″:0},”12”:0}’>Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff. He now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He provides coaching, guided, or fully managed marketing services.

Questions Sara asks Apoorv Dwivedi:

  • Talk to me about your background in corporate America and what led you to start your own agency?
  • Can you tell me your thought process behind calling yourself a boutique agency?
  • How did you land on; “Fix Your Marketing”, as your core message?
  • What are the common ways people waste money on marketing?
  • How do you help clients understand what sets them apart from their competitors?
  • How do you help clients develop their core message?
  • What’s your process when helping clients focus on their niche?
  • What is the three-legged approach to niche your business?
  • How does narrowing your  focus effect your content and SEO efforts moving forward?
  • What do you wish you would have known when you first started your boutique agency?

Learn more about Apoorv Dwivedi:

 

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Weekend Favs April 3

Weekend Favs April 3 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Inspirational A/B Tests– Inspirational A/B Tests to Maximize Your Conversion Rate.
  • 1Feed -1Feed is your quiet place on the internet, where you can focus on the people and content you care about.
  • Listnr– Start a Podcast without recording anything or turn your Blog into a Podcast! World’s most advanced Text to Speech Engine. Create high-quality AI-voiceovers.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Making Your Self-Employed Business Sustainably Successful

Making Your Self-Employed Business Sustainably Successful written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeffrey Shaw

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Questions I Ask Jeffrey Shaw:

  • The term “self-employed” used to be looked upon differently — has the perception changed now?
  • What in your mind is self-employed, and what space are you trying to carve out?
  • What’s your approach to personal development?
  • Will you share some of your own experiences and maybe some of the folks you’ve worked with also?
  • When you’re working with small business owners and self-employed folks that you work with, where do you see people commonly kind of fall down?
  • What is the self-employed ecosystem you’ve mentioned?
  • What are some of the traits and habits that you can identify that really serve people trying to achieve balance and build this ecosystem?
  • What are some of your thoughts on self-employed individuals in terms of hiring them to do work for you?
  • Can you tell us more about the summit this year which is happening along with your book?

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This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Bulletproofing Your Mindset To Overcome Your Limitations

Bulletproofing Your Mindset To Overcome Your Limitations written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dre Baldwin

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre  (or “Dre all day” as he’s referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals. He’s sold thousands of copies of his books, courses, and programs with pioneered personal branding, and he’s on his way to building an organization called Work On Your Game. I think to date Dre has published about 27 books and hundreds of products.

Questions I Ask Dre Baldwin:

  • Can you give us a quick rundown of your story?
  • What role do you think having a lot of limitations played in your ultimate success?
  • What does the term ‘bulletproof mindset’ mean?
  • How did you keep believing in your lowest points in life?
  • What gave you the idea to take your experiences and turn them into products you could sell?
  • What is your own personal development journey is like?
  • What are some of the biggest mistakes you see people making that come to you wanting to do what you do?
  • You’ve developed a high level of self-esteem and confidence — where does humility fit within that?

More About Dre Baldwin:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.