Monthly Archives: March 2021

Growing A Niche Focused Coaching Business With Ann Gusiff

Growing A Niche Focused Coaching Business With Ann Gusiff written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Ann Gusiff

Headshot of Ann Gusiff who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Ann Gusiff. Ann is dedicated to bringing marketing know-how to remodelers through education and coaching. She believes that for remodeling contractors, marketing is done best when it’s handled internally, and that’s why she launched her coaching program in 2019. Ann loves to guide companies to think strategically and make the most of their marketing expenditures. She is a Master Certified Duct Tape Marketing Consultant and since 2010 has used Duct Tape’s proven systems and tools with clients and stays current with the latest in marketing tactics and tools.

Questions Sara asks Ann Gusiff:

  • What motivated you to start your own marketing coaching business?
  • Shed some light on why you felt like you had to refund one of your first clients?
  • How and why did you make the transition to being more niche focused?
  • How has focusing on your niche helped you better serve your clients?
  • Over the last year, have you had to approach getting in front of an audience and speaking for leads differently than you had previously?
  • How do you go into a speaking for leads presentation with the goal to convert people into clients?
  • How are you different than a marketing agency and why do you choose to focus on coaching?
  • How important do you feel asking the right questions are in your coaching relationships?
  • Are there any resources that you’d recommend to get people more comfortable with the role of coaching?

Resources mentioned:

Where you can learn more about Ann Gusiff:

Weekend Favs March 6

Weekend Favs March 6 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Qwoted– Free tool for reporters.
  • Powerbx -Take the confusion out of video conferencing, Zapp Pad makes managing your Zoom calls easy. Connect Zapp Pad to any bluetooth enabled device to access all your Zoom hotkeys in one place. Save time, feel confident, and take control of any meeting with quick access keyboard shortcuts.
  • UpViral – The Ultimate Viral Referral Marketing Platform.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

The Simple Truths About Happiness

The Simple Truths About Happiness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Sophia Godkin

Headshot of Sophia GodkinIn this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Questions I Ask Dr. Sophia Godkin:

  • Will you give us a sense of your journey to becoming a happyologist?
  • Why is it so simple yet so hard to decide to be happy?
  • Does calling yourself a happyologist ever feel like you have a target on your back and you’re not allowed to have bad days?
  • Can you make the connection between gratitude and happiness?
  • Can you describe the 5-Minute Gratitude Journal and how it’s structured? And how do you suggest people use it?
  • Do you attribute anything to the success of your book?
  • What do you think about the relationship between work and happiness?
  • What are a couple of things that you commonly tell people that they can start doing now to make a ‘happiness’ difference in their life?
  • How do you begin your day?

More About Dr. Sophia Godkin:

 

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Headshot of Sophia Godkin

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The Power of Rituals in The Workplace

The Power of Rituals in The Workplace written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Keswin

erica keswinIn this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context. Erica is also the author of the book – Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic.

Questions I Ask Erica Keswin:

  • How do you bring the word “rituals” into a context like the workplace where it’s not generally used?
  • Is it equally as effective for small businesses to think in terms of rituals as it is for larger organizations?
  • What suggestions do you have for those individuals who have had their routines shaken up by COVID?
  • What are some ritual examples you’re seeing in meetings that creatively make them more welcoming?
  • How much of personal development should be ritualized?
  • For any business just starting to implement rituals into their workplace, how do you make it authentic and consistent?
  • Is there a typical place or department where ritual development and ritual maintenance should live in a company?
  • Outside of the workplace, how would you suggest people bring rituals into their individual lives?
  • What are some ideas for rituals for customers?

Like this show? Click on over and give us a review on iTunes, please!

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Leveraging The Profit First Methodology with Dan Dollevoet

Leveraging The Profit First Methodology with Dan Dollevoet written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Dollevoet

Dan Dollevoet headshot who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Dan Dollevoet. Dan is the COO and CFO of Exigo Business Solutions, an accounting and advisory firm. Dan provides virtual CFO services to Exigo’s clients and helps them experience profit through the implementation of Mike Michalowicz’s Profit First system.

Questions Sara asks Dan Dollevoet:

  • What is the concept of Profit First?
  • What’s the very first step someone should take when they’re moving into the Profit First system?
  • If a business is currently not taking any profits today, how do you recommend getting to their Profit First percentage goal?
  • What kind of advice would you give someone that realizes that their expenses need to be looked at further?
  • Do you have any success stories with clients that you’ve helped install the system for?
  • When would you say someone can implement Profit First on their own through reading the book versus where someone might need a professional to help guide them?

Where you can learn more about Profit First:

Where you can learn more about Dan Dollevoet: