Monthly Archives: February 2021

Content Marketing: The New Name for a Well-Established Discipline

The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs

Weekend Favs February 6

Weekend Favs February 6 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Airconsole– Instantly playable in Zoom, Google Meet, Microsoft Teams and more.
  • Getspokn -Async Audio to Inform and Engage Your Team.
  • Learnstash – We research and recommend the latest books, podcasts, apps, products & courses for your self-development journey. Join for free for a limited time.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Restoring Common Sense in Business

Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Martin Lindstrom

In this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries. He’s also the author of a new book we’re going to talk about today, called the The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Questions I ask Martin Lindstrom:

  • What led you to writing this book?
  • Can you give a couple examples what is just really common rampant corporate BS?
  • Many people have felt more productive in this work from home situation because the lack of the red tape, the meetings, eight hours in the office – what are your thoughts behind this?
  • What should we do about this problem?
  • How much change have you made in these last two years?

More About Martin Lindstrom:

 

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

 

The Introvert’s Systematic Guide to Networking

The Introvert’s Systematic Guide to Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matthew Pollard.

 

In this episode of the Duct Tape Marketing Podcast, I interview Matthew Pollard. He’s a consultant speaker blogger and serial entrepreneur. He’s currently the founder and CEO of Rapid Growth LLC. He’s also the author of a book we’re going to talk about today, called: The Introvert’s Edge to Networking: Work the room. Leverage social media. Develop powerful connections.

Questions I ask Matthew Pollard:

  • How does the climate of today impact networking?
  • Do you think the packing people in a room and the old school networking that everybody professed to hate is dead?
  • So why do introverts need a book on networking? Do they struggle in a special way?
  • So if two individuals distinctly different individuals, one, an introvert, and one, an extrovert, showed up for coaching from you, would you have different approaches for them?
  • You believe that there is a very systematic approach that extrovert or introvert could take – can you unpack what the components of that are?
  • Are there innate strengths that introverts actually have that we could share?
  • I suspect you also encounter a lot of people that who ask: Am I an introvert? Am I an extrovert? Is there a resource or is there a test somebody could take that that definitively tells them, or is that a dangerous path to try to find your label?

More About Matthew Pollard:

 

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

 

Selling Cost Reduction Instead of Promising Leads with Thomas Hess

Selling Cost Reduction Instead of Promising Leads with Thomas Hess written by Sara Nay read more at Duct Tape Marketing

Agency Spark Podcast with Thomas Hess

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Thomas Hess. Thomas and his wife run an agency called Mawazo Marketing. At Mawzo, they work with owners of B2B companies who want to grow their business. They help them with a concrete digital strategy, a website that saves on operational costs and an online marketing system that generates leads.

 

Questions I ask Thomas Hess:

  • What’s the meaning behind the name of your agency?
  • What inspired you and your wife to start your agency?
  • How are you generating leads currently?
  • You believe that there’s an opportunity for marketing consultants and agencies to sell with the focus on cost reduction versus simply promising leads – will you expand on that?
  • How do you make a website more than just a brochure and how you make it fully functional for a business?
  • When someone comes to you thinking they need something as simple as a new homepage, how do you approach this?
  • What are the main pieces that you’re working on defining in a strategy engagement before you move into any marketing tactics?
  • How do you educate prospects or clients on the importance of strategy versus just diving into an unrelated tactic?
  • What really drove you to go all in on a project management tool?
  • What would you say has been the number one value of creating systems and processes?
  • What is one thing you wish you would have known when you started your agency?

Where you can learn more about Thomas Hess: