How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs
Monthly Archives: June 2020
The Guide to Great Podcast Guesting
The Guide to Great Podcast Guesting written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about being a guest on one of the millions of podcasts that are already out there.
Podcasting has grown substantially over the last few years, one of the biggest reasons for this growth is because this form of media is so portable. The audio files can play on your phone, on the go, or at your desk. Take advantage of the fact that every major media outlet has gotten into the podcast game and needs guests.
Listen and learn:
- The benefits of being a guest on a podcast and SEO that comes with it.
- How to get on shows
- What to do to be a great guest
- Your checklist for promoting your interview
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.
Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.
Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.
How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19
Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs
How to Have a Successful Consulting Practice During Uncertainty
How to Have a Successful Consulting Practice During Uncertainty written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Michael Zipursky
In this episode of the Duct Tape Marketing Podcast, I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 370 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. He is one of the world’s top authorities on growing a consulting business.
He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. His latest book Act Now: How successful consultants thrive during chaos and uncertainty is on amazon, audible, and kindle.
Questions I ask Michael Zipursky:
- What are you telling people now who want to start a business, because the environment of going out and networking has gotten a little tougher?
- How do you not fall into the herd of people who are doing it? How do you stand out now?
- Have you seen an upheaval in fees, have you seen a real downward pressure on fees?
What you’ll learn if you give a listen:
- Where the opportunity of work is during these times
- Tactics in the marketing world that have come out of this uncertainty that will stick
- Key elements of building a platform for your business
More about Michael Zipursky:
- To connect with Michael on LinkedIN
- For a free copy of Act Now: How successful consultants thrive during chaos and uncertainty
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.
Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.
Weekend Favs June 6
Weekend Favs June 6 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
- Inspireframe– Easily create website prototypes with thousands of real website components. No design skills needed
- SaaS Pages– Screenshots, tips and tricks to build the best SaaS landing page that can convert visitors to paying customers.
- Spoke– Save, transcribe, and share video highlights instantly. It works with all your favorite video conference softwares and many more.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Create Your Own Journey
Create Your Own Journey written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Laura Gassner Otting
In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting.
Laura delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. She dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing and mentoring others.
Laura’s entrepreneurial edge has been well-honed over a 25-year career that started as a Presidential Appointee in Bill Clinton’s White House, where she helped shape AmeriCorps.
She left a leadership role at the respected nonprofit search firm, Isaacson, Miller, to expand the startup ExecSearches.com. Laura also founded and ran the Nonprofit Professionals Advisory Group, which partnered with the full gamut of mission-driven nonprofit executives, from start-up dreamers to scaling social entrepreneurs to global philanthropists.
Laura is the author of Mission-Driven: Moving from Profit to Purpose (2015) and the Washington Post Best Seller Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).
Questions I ask Laura Gassner Otting:
- Do you think there’s a whole lot of people out there reassessing their relationship with their goals and their journey?
- What are some ways that people can gain some clarity, especially if all you’re feeling is disruption?
- What are you binge-watching right now?
What you’ll learn if you give a listen:
- Why the ideas in her latest book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, are so important right now
- What to consider when thinking about “the new normal”
- Questions to ask yourself instead of accepting “the new normal”
- Laura’s favorite space in the entrepreneurship journey
More about Laura Gassner Otting:
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For more about Laura Gassner Otting
- For more about the course: Limitless. Your Best Self.
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.
Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.
Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.
Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
We spend countless hours planning, building, and testing landing pages. Yet, they don’t always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. Read the full article at MarketingProfs
7 Reasons Why a Podcast Can Help You Grow Your Business
7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.
It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.
The 7 Reasons You Should Podcast:
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Easier than it looks
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Podcasts can be repurposed
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Used for networking and building referrals
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Can build an emotional connection to your audience
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You can make additional revenue
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Increase traffic to your website
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Podcasting is a long-form content that people can pay attention to
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by .store.
Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!
What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store.
Building Good Relationships Is the Goal of Great Networking
Building Good Relationships Is the Goal of Great Networking written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Dr. Ivan Misner
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Ivan Misner who is the founder and chairman of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,400 chapters throughout every populated continent of the world. Last year alone, BNI generated almost 12.3 million referrals resulting in $16.7 billion dollars worth of business for its members.
Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 24 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne.
Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” by Forbes, Dr. Misner is considered to be one of the world’s leading experts on business networking.
Questions I ask Dr. Ivan Misner:
- Networking gets a bad wrap sometimes, how have you been able to make it an intentional practice?
- Part of the BNI model is weekly in-person meetings, how has BNI evolved during the time of no meetings?
- You wrote a book about a year ago with your wife, Healing Can Be Easy: How I Healed Cancer with the Bodymind. Obviously there was a physical journey in there but then to take it to the mind as well; I wonder if you could share some thoughts on that experience.
What you’ll learn if you give a listen:
- How the BNI model can assist in relationship building during networking
- How building relationships is better during networking than being transactional
- The significant benefit your network and referrals can bring when they are your support network
More about Dr. Ivan Misner:
-
For more about BNI
- For more about Dr. Ivan Misner
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.
Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.