Monthly Archives: April 2020

Are You Ready for the Era of Context Marketing?

Are You Ready for the Era of Context Marketing? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mathew Sweezey

Mathew Sweezey headshotToday’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author.

In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also applied his research and insights in helping major brands like AT&T, The Home Depot, and UPS.

His latest book is The Context Marketing Revolution, where he asserts that we have entered the post-attention era in marketing. Now, it’s all about context.

On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.

Questions I ask Mathew Sweezey:

  • What path led you to become the Principal of Marketing Insights for Salesforce?
  • Can you define the context marketing revolution?
  • How important is dynamic content for a small business website?

What you’ll learn if you give a listen:

  • What the two goals of context marketing are.
  • Why you need to have a strong understanding of your customer experience to succeed at context marketing.
  • How you can change your approach to marketing by focusing on experiences, not messages.

Key takeaways from the episode and more about Mathew Sweezey:

Like this show? Click on over and give us a review on iTunes, please!

LinkedIn Marketing Solutions logo

This episode of the Duct Tape Marketing Podcast is brought to you by LinkedIn Marketing Solutions. In today’s world of a million messages a minute, how do you capture someone’s attention?

LinkedIn empowers you to speak with the right professionals at the right time. With over 62 million decision-makers on LinkedIn, any business—big or small—can use LinkedIn ads to ensure their messaging is being seen by the people that matter to them.

LinkedIn ads help do more than just build awareness. They drive traffic and engagement, too, for everything from downloads of thought leadership pieces to registration for upcoming events. LinkedIn ads help small businesses get big results.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Visit LinkedIn.com/DuctTape to learn more. Terms and conditions apply.

Creating Promotional Products That Make an Impact

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Graham & Bobby Lehew

On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku.

Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

Promotional products are one of those marketing channels that’s gotten a bad rap over the years. We’ve all seen the office closets full of tchotchkes, but just because there are bad promotional products out there doesn’t mean the whole channel should be abandoned.

Graham and Lehew talk about the importance of focusing on the intent behind the item. When you can hone in on what the item represents and why it matters to your prospects or customers, you can unlock the ability to create products that build powerful connections with your audience.

Questions I ask Mark Graham & Bobby Lehew:

  • How have you seen promotional products become a substantial and important marketing channel?
  • What do businesses do about marketing during a period of disruption and crisis?
  • Can you share some examples of brands who have successfully leveraged promotional products?

 What you’ll learn if you give a listen:

  • How a tote bag can become iconic.
  • How to create promotional products that serve a larger purpose.
  • Why you should continue to invest in marketing and promotional products even during times of disruption.

Key takeaways from the episode and more about Mark Graham & Bobby Lehew:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.