Monthly Archives: April 2020

How to Lead for the Future with Co-Creation

How to Lead for the Future with Co-Creation written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Keith Ferrazzi

On this episode of the Duct Tape Marketing Podcast, I speak with Founder and Chairman of Ferrazzi Greenlight and best-selling author Keith Ferrazzi.

Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. At Ferrazzi Greenlight, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, Keith has written his latest work Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Questions I ask Keith Ferrazzi:

  • This idea of co-elevating runs counter to climbing the corporate ladder. Unfortunately, the culture of some teams is if I want to get ahead, you don’t. You’re saying we need to ditch that completely, right?
  • A lot of people are working from home and maybe will stay there, does that change in the virtual world this type of approach to leadership?
  • If I’m a leader listening, how do I get things started letting people know this is the new order?

What you’ll learn if you give a listen:

  • How to see the difference in leadership that is based on co-creation vs control or authority.
  • What the different outcomes are for leadership with co-creation vs control.
  • How leadership might be effected with remote teams
  • How to enlist people to better co-create within your own team

Key takeaways from the episode and more about Keith Ferrazzi:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

30 Creative Alternatives to ‘Unprecedented’ in These Unprecedented Times [Infographic]

You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs

Weekend Favs April 18

Weekend Favs April 18 written by Jenna Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Use Reinvention in Your Business to Thrive

Use Reinvention in Your Business to Thrive written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Kantrowitz

Alex Kantrowitz

On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz.

Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup.

Through 130 interviews with insiders from Mark Zuckerberg to hourly workers, award-winning BuzzFeed News journalist Alex Kantrowitz reveals the culture, technology and processes the tech giants have developed to sustain success in a business world where no advantage is safe.

Questions I ask Alex Kantrowitz:

  • What is the concept of Day One?
  • Is there something tech titans are doing that make them better suited to stay on top forever?
  • Is AI here to replace white-collar jobs?
  • Are there any Tech Titans that have lost their way?

 What you’ll learn if you give a listen:

  • How tech titans work differently than every other business and why it gives them the advantage
  • How current reinvention due to the health crisis is forcing everyone else to look more like tech titans
  • How to use technology to support employees for a business to grow

Key takeaways from the episode and more about Steve Bousquet:

Like this show? Click on over and give us a review on iTunes, please!

LinkedIn Marketing Solutions logo

This episode of the Duct Tape Marketing Podcast is brought to you by LinkedIn Marketing Solutions. In today’s world of a million messages a minute, how do you capture someone’s attention?

LinkedIn empowers you to speak with the right professionals at the right time. With over 62 million decision-makers on LinkedIn, any business—big or small—can use LinkedIn ads to ensure their messaging is being seen by the people that matter to them.

LinkedIn ads help do more than just build awareness. They drive traffic and engagement, too, for everything from downloads of thought leadership pieces to registration for upcoming events. LinkedIn ads help small businesses get big results.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Visit LinkedIn.com/DuctTape to learn more. Terms and conditions apply.

Investing in Yourself and Your Team to Grow Your Business

Investing in Yourself and Your Team to Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve Bousquet

Steve Bousquet headshtOn this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science.

Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street. But then came the market crash of 1987, and suddenly, entering the world of finance was no longer a viable dream.

So he pivoted away from finance and back towards the work that he had done during his college years: lawn care. What started as a business mowing lawns on his own has blossomed into a landscape and lawn science business with thousands of customers.

Today, Bousquet shares what he’s learned about running a business over the last 38 years. As he transitioned from technician to business owner and leader, he’s invested in training for himself and his team (and helpful tools, like the Profit First and Pumpkin Plan systems) to grow a thriving organization.

Questions I ask Steve Bousquet:

  • What was the journey that led you to where you are in business today?
  • As your business grew, what aspects of it got harder?
  • What did you learn from your acquisition of another company?

 What you’ll learn if you give a listen:

  • How to strike the right balance between technician and leader as your business grows.
  • How entrepreneurs can continue to invest in their own personal growth and education.
  • What you can do to intentionally influence the culture of your organization.

Key takeaways from the episode and more about Steve Bousquet:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Driving Innovation with Business Testing

Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Osterwalder

Alex Osterwalder headshotToday on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder.

Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies that address customer needs and drive your business forward.

Osterwalder has written a series of books about business modeling and has created his own business modeling system, the Business Model Canvas.

He stops by to talk about his latest book Testing Business Ideas. Before he writes any book, he starts by thinking deeply about the need in the marketplace—there are an awful lot of business books out there! With each of the books, he strives to fill a void in the space and provide a fresh perspective.

Testing Business Ideas is linked up with tools and processes around business modeling; how can we professionalize the testing space by creating a library of experiments that any business owner can use? He also discusses his upcoming book The Invincible Company, which is targeted at senior leadership.

Questions I ask Alex Osterwalder:

  • Your latest book is part three in a series. Did you plan the entire series from the start; do the books build on each other?
  • The visual format of your book series is unique. Is that something you tested?
  • How do you advise people on customer discovery testing in an uncertain environment?

What you’ll learn if you give a listen:

  • How to strike the right balance in your scientific approach to answering business questions.
  • What innovation theatre is, and why it’s problematic.
  • The biggest traps that businesses fall into when it comes to testing.

Key takeaways from the episode and more about Alex Osterwalder:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Weekend Favs April 11

Weekend Favs April 11 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Scout Suggest – Uncover tons of great new keywords with this free keyword research tool.
  • Kampsite – Get real feedback from customers on new products so that you can build things that serve them best.
  • Happy Hues – Find color palette inspiration for your brand.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape